How do you thank your donors?
In the wake of Thanksgiving, it is the perfect time to consider how to thank donors. The majority of folks think donation should be framed as an altruistic act. From this perspective, registration to be a potential donor or the act of donation should not be done with the expectation of compensation.
However, this does not mean that there aren’t ethical ways to demonstrate gratitude. This definitely varies from organization to organization, from one type of donation to another. At many donor drives it’s as simple as a piece of candy when the registration process is complete.
Share with us in the comments section: how do you thank your donors?