Crafting a donor recruitment piece: the South African example

Sunflower Fund donation process

Editor’s Note: Tarryn Corlett-Boden, the Operations Manager (PR, Marketing and Communications) for The Sunflower Fund shares their process of sculpting of a donor education piece for their work in South Africa. She also reminds us that some of the more traditional outreach channels remain vital. by Tarryn Corlett-Boden One of the biggest challenges that The Sunflower … Continue reading

Obscura Day alert: Biomedical curiosities galore!

Dr. Richard Barnett totally rocks on tour

I am a huge fan of medical museums and scientific entertainment. Some of you may have gathered this from coverage on the Heart of Cape Town Transplant Museum. One of our recent news roundups featured a talk about the unexpected history of blood transfusion. And lord knows it’s newsworthy when art and tissue donation intersect. … Continue reading

The sexiest calendar for 2012

marrow donation crop

Imagery is a powerful way to educate potential donors and express complex concepts in accessible ways. The imagery we choose to create and employ often has the consequence of creating static visual analogies of sometimes dynamic processes. It creates a specific representation of a particular concept and also creates its own meaning for that concept … Continue reading

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